shoes

Silkscreen inserted in stores, 200 copies (2008), 800 for Musée Rath (2009)

Originally conceived as an anonymous insertion into shoe stores in Geneva in 2008, the project consists of four texts screen-printed on tissue paper and inserted into shoeboxes as wrapping material. These texts explore the intimate relationship to shoes as a site of projection, emotional transfer, and psychic construction, beyond stereotypes of consumerist femininity. Through this gesture, the artist subverts a commercial ritual to discreetly introduce art into everyday life. In 2009, on the occasion of the exhibition Post Tenebras Lux at the Musée Rath in Geneva, the project was reprinted in 800 copies and carried out again using the same protocol in five partner stores. Within the museum space, only a shelf listing the names of these stores hinted at the existence of the work — whose true recipients were the buyers who unknowingly encountered it in their daily lives. By displacing the place of appearance of the artwork outside institutional walls, the project questions its diffusion, its value, and its ability to inhabit the shared social space.